By LA SAVEUR VANILLE 
On May 26, 2026, the Diana region officially launched the 2026-2027 green vanilla marketing campaign in the district of Ambanja, one of Madagascar’s major vanilla-producing areas.
This opening marks the beginning of a highly anticipated season for all stakeholders in the vanilla industry: farmers, collectors, preparers, and exporters. As every year, the main objective remains ensuring that vanilla beans are harvested at full maturity in order to preserve the quality and reputation of Malagasy vanilla on international markets.
This campaign begins in a particular market environment. Discussions surrounding green vanilla prices reflect the current realities of the global vanilla market. Producers are hoping for better compensation for their work, while buyers remain cautious due to evolving international demand and existing stock levels in certain markets.
Beyond pricing discussions, local authorities and industry organizations continue to emphasize the importance of respecting harvesting calendars and quality standards. Harvesting fully mature vanilla beans remains essential to producing rich aromatic profiles capable of meeting the expectations of international buyers.
For Madagascar, the world’s leading producer of Bourbon vanilla, this new campaign represents far more than just another commercial season. It is an important step toward strengthening buyer confidence and continuing efforts to build a more sustainable, transparent, and quality-driven vanilla industry.
At LA SAVEUR VANILLE, we closely follow the evolution of this campaign and reaffirm our commitment to authentic Malagasy vanilla, carefully harvested and prepared according to the highest quality standards.
The success of this season will depend on the collaboration of all stakeholders across the value chain to continue showcasing Madagascar vanilla to the world.